The CRIMSON Strategy - Content, Relationship, InBound Marketing Strategy Online
Our thinking on Crimson clouds was shaped by the work undertaken as we developed the highly sophisticated marketing model for the pro.manchester B23 Business Development Group.
CRIMSON relates to Content Strategy, Relationship Marketing, Inbound Marketing Strategy ON line. An essential step forward in the Integrating Social Media Agenda for any marketing plan, profile or business.
Content - is important to develop platform and authority, grabbing the high ground of thought process in a specific arena. The use of e-books, white books and article marketing is essential to develop the authoritative content platform. Our mantra is CAP content, authority, platform.
Relationship marketing - is about building a relationship before transaction. Understanding concepts such as cost of acquisition, life time values and life cycle planning both in terms of the order - contract process and / or developing a life time relationship.
Inbound Marketing - is using email strategies to secure leads and contacts into the business (inbound) as opposed to the traditional "outbound" "push" forms of advertising and communication. Inbound marketing secures leads using e-mail strategies, lures, landing pages, calls to Action and Sign up and permission forms. We use a variety of mailing houses including Mail Chimp, Dotmailer, Aweber and more. For landing pages we work primarily with Instapages and Leadpages to develop high rates of conversion, with easy to use A/B split test options.
Social Media - Our social media platforms include LinkedIn, Facebook, Twitter, Google+, Pinterest as well as video channels such as YouTube and Vimeo. We also use photo grab sites like Flickr and Snapchat. Despite the plethora of social media platforms, the home web site is key, as is the home web site blogging page. We use Twitter to drive traffic to the landing pages and web sites. Twitter is a means to an end, not just an end platform. We can use LinkedIn, not just to build authority and platform but to drive traffic to a destination site as part of a specific canvass.
On our social media site, the professor and his team, have discussed, the importance of beacons, cascades and R(0)s to accelerate and multiply the propagation of key messages and networks. We have also written on fingerprints, footprints and photographs, the importance of laying a trail across the web, to facilitate, "bot spotting", improving SEO discovery for keywords, key names and brands.
Our asset strategy mantra is one asset, many products, many platforms assisting the multiplier process. For more information check out our Social Media Experts site and the Dimensions of Strategy Site of Course!
I hope this helps. Mike, We have been developing our strategy for some time now. The CRIMSON strategy, one of the many important ways to improve the performance of your social media messaging.
I will be in touch next week with another letter in the series ... Using Social Media to boost your profile and your business ...
Letters to a friend on Social Media, Dimensions of Strategy from John Ashcroft and Company, Economics, Strategy and Social Media, experience worth sharing.