Market Mapping
We became pretty expert on market mapping using our Yellow Book or Jigsaw framework Analysis. Key words included :
Business Profiling, using the 7 Ss Market Profiling, using SWOT Segmentation, using brand mapping Competitor Analysis Benchmarking Ratio Analysis Resource Analysis Understanding the KSFs Working with Bain and Company, we utilised the RMS /RMA-CAGR framework as part of the mapping process. For more on this call the SWOT team! |