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Hi Mike,
A recent study by marketing consultancy firm Millward Brown has found that Pinterest influences purchasing decisions and helps users to find things they want to buy. According to the report (which was co-sponsored by Pinterest):• 52% of respondents agree that Pinterest helps them find items they want to buy • Just under half of respondents believe Pinterest recommends relevant product • 32% of respondents have purchased an item in a store after viewing Pinterest content. Launched in 2010, Pinterest hit the headlines following an early period of explosive growth. Despite initial popularity, many ‘serious’ marketers snubbed the digital scrapbook, believing it to be the province of fashionistas, blushing brides and craft enthusiasts. Today, with over 47 million people now using Pinterest, and its active user base expected to grow even further, such marketers dismiss the power of the pin at their peril. According to eMarketer, Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year. Why Pinterest? There is no denying that the sales and marketing potential of the image sharing social network is huge. A recent GlobalWebIndex report found that Pinterest was the fastest growing social network of 2014, with active users up by 97%. But its potential isn’t just down to its user numbers. With the sole purpose of Pinterest to find and pin things that you like, its focus on aspirational products makes it an ideal platform for brands to connect with their target audience(s). So, while it may not be on a par with the social media big boys when it comes to user numbers, its ability to appeal to its user base means that its ROI Return on Investment potential could be unbeatable. Indeed, when it comes to social media traffic referrals, Pinterest already sends a significant number of potential customers to e-commerce websites. Coming second only to Facebook. Pinterest has faced criticism from some quarters for the fact its user base remains predominantly female. These women are shoppers. With stats showing women make or influence 85% of all consumer purchasing decisions, Pinterest isn’t keen to rest on its laurels. Developers at the company are working hard to increase appeal to male users. Efforts are paying off. The site has doubled the amount of new male users over the past year. One-third of registrations are now made by men. Committed to making it even easier for users to find and share content, a number of new and forthcoming developments will increase the appeal of Pinterest. The introduction of the new ‘Pin it’ button led to an initial 3% increase in re pins simply by reducing the amount of clicks needed to share content. Likewise, Pinterest has made no secret of its plans to attract more advertisers to its platform as it refines its ad-targeting tools. With developments such as animated pins, plans to improve the way it harvests user data, Pinterest is set to provide a greater insight into what users want to buy. The reality is that Pinterest’s reach and influence is growing. But a significant percentage of businesses have yet to realise this. What this means, is that brands that take on the challenge of using Pinterest to create highly visible, sharable content could give themselves an early advantage over the competition. If you’d like to find out more about how your business can benefit from the power of the pin, join over 1000 fellow marketers and business owners to discover the latest in Pinterest and social media marketing from the world’s top experts. Beth Hayden will be featuring at The Big Social Media Conference in July. I hope this helps. Mike to explain more about Pinterest. I am not sure this is the right option for you at present but this is some useful background. I will be in touch next week with another letter in the series ... Using Social Media to boost your profile and your business ... Warmest Regards, John Letters to a friend on Social Media, Dimensions of Strategy from John Ashcroft and Company, Economics, Strategy and Social Media, experience worth sharing.
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Hi Mike,
The CRIMSON Strategy - Content, Relationship, InBound Marketing Strategy Online Our thinking on Crimson clouds was shaped by the work undertaken as we developed the highly sophisticated marketing model for the pro.manchester B23 Business Development Group. CRIMSON relates to Content Strategy, Relationship Marketing, Inbound Marketing Strategy ON line. An essential step forward in the Integrating Social Media Agenda for any marketing plan, profile or business. Content - is important to develop platform and authority, grabbing the high ground of thought process in a specific arena. The use of e-books, white books and article marketing is essential to develop the authoritative content platform. Our mantra is CAP content, authority, platform. Relationship marketing - is about building a relationship before transaction. Understanding concepts such as cost of acquisition, life time values and life cycle planning both in terms of the order - contract process and / or developing a life time relationship. Inbound Marketing - is using email strategies to secure leads and contacts into the business (inbound) as opposed to the traditional "outbound" "push" forms of advertising and communication. Inbound marketing secures leads using e-mail strategies, lures, landing pages, calls to Action and Sign up and permission forms. We use a variety of mailing houses including Mail Chimp, Dotmailer, Aweber and more. For landing pages we work primarily with Instapages and Leadpages to develop high rates of conversion, with easy to use A/B split test options. Social Media - Our social media platforms include LinkedIn, Facebook, Twitter, Google+, Pinterest as well as video channels such as YouTube and Vimeo. We also use photo grab sites like Flickr and Snapchat. Despite the plethora of social media platforms, the home web site is key, as is the home web site blogging page. We use Twitter to drive traffic to the landing pages and web sites. Twitter is a means to an end, not just an end platform. We can use LinkedIn, not just to build authority and platform but to drive traffic to a destination site as part of a specific canvass. On our social media site, the professor and his team, have discussed, the importance of beacons, cascades and R(0)s to accelerate and multiply the propagation of key messages and networks. We have also written on fingerprints, footprints and photographs, the importance of laying a trail across the web, to facilitate, "bot spotting", improving SEO discovery for keywords, key names and brands. Our asset strategy mantra is one asset, many products, many platforms assisting the multiplier process. For more information check out our Social Media Experts site and the Dimensions of Strategy Site of Course! I hope this helps. Mike, We have been developing our strategy for some time now. The CRIMSON strategy, one of the many important ways to improve the performance of your social media messaging. I will be in touch next week with another letter in the series ... Using Social Media to boost your profile and your business ... Warmest Regards, John Letters to a friend on Social Media, Dimensions of Strategy from John Ashcroft and Company, Economics, Strategy and Social Media, experience worth sharing. |
John Ashcroft
A
friend of mine recently set up his own business. He asked for some tips on
using Twitter. Here’s the letter
(well an email actually). Archives
May 2018
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