Thinking of improving or developing your “news stories. The rules are changing, check out the Ten guidelines for handling news updates in the age of social media ...
1 The Lines are Blurred The lines are blurred between traditional media, media bloggers and own “news / information channels” and social media channels. 2 News Release Not Press Release We need to develop the format of information or news stories, not as a “Press release” but a “News Release” or “News Update”. 3 Guarantee Frequency Develop frequency, frequency leads to familiarity, familiarity leads to trust – just like a friend dropping in with helpful news and updates, the news updates arrive with essential news in a regular basis. 4 Ensure Consistency Ensure the look of the news update is consistent, with each release. Friends should be recognisable and offer the same greeting each time. 5 Target the target Write for the target “audience”, including members, team members and stakeholders not just key media. 6 Include Keywords Ensure “Keywords” are in the post, consistent with the overall strategy. You do have a “Keyword” strategy? 7 Link to Links Embed links to web site(s) and other key assets and information or data. Make it easy to find more information as necessary. 8 Content is king Content is king, it develops, authority, thought leadership and platform Link to more content detail, where appropriate from a shorter “teaser” release, when appropriate. 9 Social Media Add Social media tags, including Linkedin, Facebook, Twitter, Google+, Pinterest. Use “forward” & “share” options, make it easy to spread the good word. 10 Use Social Media Use Social Media to cross promote, especially Twitter, the chatter key line. Use Buffer for example to multiply and sequence the update. This is from the "Letters to a Friend on Social Media Series" Check out the web site Dimensions of Strategy for more information, sign up for updates
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John Ashcroft
A
friend of mine recently set up his own business. He asked for some tips on
using Twitter. Here’s the letter
(well an email actually). Archives
May 2018
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