Laying a trail across the net ...
To develop a social media profile, you need to lay a drag trail across the Internet. You need to leave as many imprints as you can, in many different places and on many different platforms. You have to make it easy for the search bots to find you.
Walking a country trail, the mantra is - take nothing but photographs and leave nothing but footprints. Developing a social media profile - We need to leave as many fingerprints, footprints, photographs, videos, blog posts and much more, in as many places as we can across the net!
How do we do that? Here are a six key guidelines we use in our business to develop a fingerprint strategy.
1 Platforms - decide on the platforms to be used as part of the strategy, be it Facebook, LinkedIn, Twitter, Google+, Pinterest, Youtube, Vimeo, Flickr, Prezi or Slideshare or some of the short video options like Meerkat and Periscope. B2B may use Linkedin and Twitter predominantly. B2C may find Facebook, Google+ and Twitter more productive. In the past we have focused on LinkedIn and Twitter and now having some great results with Facebook Pages and Facebook Advertising in addition. Make your choice, limited to begin with ...
2 Keywords - determine your keyword strategy. Don't use too many. I use three. Identify the key words or phrases you wish to associate with your "product" or "brand". Ensure the keyword rhythm and phrasing is identical on each platform.
A fingerprint is unique to the individual. So too, should be the key word strategy. Unique but appearing in many different places, frequently. A simple message stated with intense frequency, the key to communication ...
3 "Product" or "Brand" Think of your self and your business as a product or brand. What is the "Image" you wish to present in your CAP Strategy. You have no choice - you will have an image, whether you want one or not. You do have a choice as to what that image will be ... handled properly.
4 Content - use many different formats to generate and propagate content. Blog posts, articles, e books, white books, photos, and videos. The same content can be reworked into a supporting platform. For example, use the blog post to generate a slide presentation, then publish on slideshare. Connect Slideshare to your LinkedIn profile. Use the slideshare presentation to generate an ebook. Use the ebook to develop a “lure” for your landing pages and email list strategy. Rework the idea for content into many different formats. A TEAM effort, saving Time Energy And Money. One product, many assets many platforms.
5 Propagate - propagate the content using our unique Beacons, Cascades and R(0) strategy. Use Twitter to spread the message across the net using hashtags and handles to assist the propagation process. If we can increase the R(0) from zero to R(5), the messages are relayed at a faster rate. Word of mouth has always been a powerful communication option. World of e, is faster and more expansive. We will speak more on beacons, cascades and R(O)s in a later letter.
6 What's your MO, develop a method, mode of code of practice in laying the trail across the net. Be consistent, make it easy for the search bots to get on the trail. Establish a checklist for posting new content, use it and stick with it, every time you post on your blog.
Laying a trail across the Internet, we need to leave as many imprints as we can to make it easy for the search bots to find the trail. Sometimes we easily forget the steps we have taken in the past. You do not want to end up heading in the wrong direction on your social media trail Neither do the search engines. Develop a routine and a system ... and stick with it.
I hope this helps. Fingerprints, Footprints and Photographs - laying a trail across the internet. I will be in touch next week with another letter in the series ... Using Social Media to boost your profile and you business ...
Dimensions of Strategy, from John Ashcroft and Company, Economics, Strategy and Social Media - experience worth sharing!